As Senior Designer for PAI Health (formerly Mio Global), I was responsible for producing and overseeing all design projects for marketing, sales, and events.
Projects included brand brochures, banners & signage, promo materials, handouts, advertising, social imagery, and more.
Brand Brochure
What: 16-page booklet
Stakeholders: VP Marketing, Director of Marketing, VP Global Sales
Responsibilities: Visual concept development, mockups, copy editing, print artwork/pre-press
Skills: Print design, image editing, icon design/illustration
Tools: InDesign, Photoshop, Illustrator
As the brand's icon and focal point, the 'PAI heptagon' dominates the brochure cover. The radiating lines are also used as a feature accent throughout the design.
Why the heptagon? This 7-sided shape represents the moving 7-day window of activity that makes up a person's PAI score. As a unique visual stand-in for the underlying algorithm, we aim to 'own' this shape as a key brand recognition tool.
Banners & Signage
What: Roll-up banners, Booth backdrop
Stakeholders: VP Marketing, Director of Marketing, Events Manager
Responsibilities: Concept development, mockups, final print artwork
Skills: Print design, image editing
Tools: InDesign, Photoshop, Illustrator
Fitness Age Calculator
What: Web application for estimating 'fitness age'
Stakeholders: VP Marketing, Technical Product Manager
Responsibilities: Visual design
Skills: UI design, UX design
Tools: Sketch
Product Packaging
What: Mio SLICE packaging
Stakeholders: VP Product Design, VP Marketing
Responsibilities: Graphic design, final print artwork, print proofing
Skills: Print design, icon design/illustration
Tools: Illustrator, Photoshop
Half-fold Brochure
What: Event handout
Stakeholders: VP Marketing
Responsibilities: Print design, copy editing
Skills: Print design, image editing, icon design/illustration
Tools: InDesign, Photoshop
Sales Materials
What: Sell sheets/info sheets
Stakeholders: VP Global Sales, VP Marketing
Responsibilities: Print design, copy editing
Skills: Print design, image editing, icon design/illustration
Tools: InDesign, Photoshop

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